January 2026 Product Release: Smarter Ways to Scale Your Digital Commerce

We’re kicking off 2026 with new capabilities that boost your efficiency, expand your reach, and help you convert more shoppers into buyers.

In this release, we’re giving you the power to: 

• Efficiently and securely share your product content to everyone that needs it with new Brand Store management capabilities.
• Shine on the world’s biggest ecommerce stage with enhanced global reach for Amazon syndication
• Drive sales on your Shopify storefronts with the ability to publish engaging related content alongside your products

Here’s the detail on everything that’s new for your business this month - along with an update on when you can start using our new UI:

Streamline Product Content Sharing with a Modernized Brand Store Admin Experience

Brand Store is the smart, efficient way to centralize distribution of product content from your PIM to a wide range of stakeholders including distributors, resellers and your internal teams. The secure and easy-to-configure Brand Store storefronts give authorized users self-service access to accurate, approved product information in an ecommerce-style web portal, eliminating the delays and errors that are associated with manual requests for information, and accelerating time to revenue.

In this release, we’re giving your PIM admins greater control, clarity, and flexibility in how they configure Brand Store storefronts and how they manage end user access across stores. 

At the center of this update is the new Store Admin interface: a faster, more intuitive environment which features guided configuration flows, support for bulk actions, better oversight and control over shared data, and advanced template-building capabilities. The updated admin experience enables teams to set up or modify storefronts with far greater speed and precision. Administrators gain clearer, more structured control over what information is shared and how it appears, helping them maintain consistency across storefronts and deliver a more tailored experience for each audience.

Here’s a glimpse of the new interface:  

Our Community user guides have been fully updated to give you guidance on using the new interface. 

If you’re using Inriver’s Content Store solution today, you’ll be pleased to know that the new admin interface is fully compatible with migrated legacy stores, making this the ideal time to kick-start your migration. Support for additional store types will be added in the coming months to enable presentation of even the most complex data models in an attractive end-user experience. 

Centralized end user management for greater efficiency

Once you’ve activated the new Store Admin in your environment, you’ll also be able to take advantage of the centralized store management capabilities that streamline workflows for companies with multiple storefronts and large volumes of end users. Administrators can now work from a single view to assign access or import users in bulk. This not only reduces repetitive configuration work but also provides better oversight of user access across storefronts, improving governance, and reducing the likelihood of inconsistencies. At the same time, admins will enjoy improved performance and page-load times when managing storefronts and users. Here's a look at the user management experience: 

Seamless, secure storefront access with Single Sign-On (SSO)

Finally, end users can now enjoy more secure and seamless access to Brand Store storefronts using Single Sign-On (SSO) through their existing organizational accounts. Any identity provider that supports Auth0 can be connected to Brand Store to reduce friction, accelerate user onboarding, and eliminate the need for end users to manage standalone credentials. SSO is available as an optional add-on for customers who want to modernize access control across their Brand Store environments.  

If you're already using Brand Store and want to enable the new admin capabilities, centralized user management, or SSO, please reach out to your Customer Success Manager to discuss activation options. If you're exploring how to bring Brand Store into your Inriver environment - or ready to begin migrating from Content Store - your CSM or account manager can guide you through the upgrade process. 

Power Your Amazon Growth With Smarter, Global Syndication

Syndicate Advance is built to help brands win on every digital shelf. Its flexible network approach allows you to combine direct API integrations, partner-powered endpoints, and file-based delivery to ensure customers get accurate, optimized product content everywhere they shop. In this release, we’re further expanding our reach across one of the biggest and most influential digital shelves in the world: Amazon.

To support brands appearing on Amazon through multiple selling models, we’re introducing expanded global coverage for both first party (1P) and third party (3P) syndication. Your organization may be making use of a 1P approach (supplying products directly to Amazon as a vendor through Vendor Central), a 3P approach (selling through the Amazon Marketplace via Seller Central) or a hybrid of both. Regardless of how your products reach Amazon, maintaining correct, consistent product detail pages (PDPs) is critical for conversion, compliance, and brand presentation.

For 3P scenarios, Syndicate Advance now supports Amazon content patching, allowing brands to update PDP elements such as titles, bullets, specifications, and images even when they are not the seller of record. This provides much greater control over product accuracy and presentation, reducing the need for resellers to make manual updates and helping protect your brand across the marketplace. By using Inriver as the single source of truth, teams can ensure that PDP content stays aligned with the latest approved information.

For 1P syndication, we’re extending our existing Amazon integration to support all global regions where Amazon offers it, enabling brands to publish Vendor Central content internationally using the same streamlined workflow they already use today. This reduces the manual effort required to manage Vendor Central updates across multiple regions and keeps product content consistent worldwide.

Together, these updates unify 1P and 3P workflows within Syndicate Advance, giving brands a single, scalable solution to manage Amazon content across markets. If you’re already using Syndicate Advance and want to activate the new Amazon API endpoints - or if you're exploring how Syndicate Advance can help you scale your content distribution - contact your Customer Success Manager or Account Manager to get started.

Help Shoppers Find the Right Products With Smarter Shopify Syncing

Shopify powers millions of storefronts worldwide. In 2025, we made it faster and easier to connect your Inriver PIM to this leading commerce platform with the launch of our Shopify adapter. Now we’re giving you even more ways to drive digital sales and increase conversion rates by adding support for syncing additional information that helps consumers find the products that are right for them. 

Buyers often rely on supplementary content (Shopify refers to these items as metaobjects) that’s linked to, but separate from, your product listings to help them make their purchase choices. They might see a mouthwatering recipe and then add the relevant ingredients to their cart. A driver could search for a page on their make and model of car to check which wiper blades or bulbs are compatible. Fashion-conscious shoppers might seek style inspiration from an article on seasonal accessorizing trends before choosing a bag or belt. 

This sort of extra context drives buyer confidence, speeds discovery, and reduces returns. You can now manage both the product data and the linked materials in your centralized Inriver PIM and automatically publish both to Shopify without manual updates. The end result is a richer, more intuitive storefront experience that enables consumers to move seamlessly from inspiration or guidance to purchase.

Inriver’s flexible data model allows you to maintain the complex relationships between products and content that work for your business. Now you can reflect your compatibility rules, ingredient relationships, components, use cases, and other enterprise-grade structures directly in Shopify without costly custom builds or ongoing IT overhead. 

Learn how to install and configure the adapter in our Community developer docs.  

Opt-in to our new UI

It’s almost time to get started with our new UI. PIM Admins can opt-in from January 14, with everyone else able to opt-in from February 2. You’ll enjoy all the same functionality as today, plus new enhancements, improved layout, and easier navigation. Learn more in our Frequently Asked Questions.

Stay Up To Date With Inriver Innovation

That’s it for the January release. We’ll have more for you soon. Why not hit follow in the Monthly Product Announcements section in Community to be the first to hear what’s new? 

And you can always find details of smaller feature releases and bug fixes in our regularly published technical release notes.