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Is your omnichannel strategy stalled by a multimedia meltdown?
As you grow to international markets or add new distribution channels, you’ll need to create, store and organize multiple versions of each asset.
Videos, PDFs, and image labels may need to be created in multiple languages. Images will also be needed in different versions – subtly changing the size, format, and quality settings to fit the specifications of digital platforms used by different distributors and marketplaces. Media assets have to be localized and some channels may require image adjustments to fit their color palette or carry their watermark. And yes, even print is an important part of the assets in omnichannel commerce. All assets help build buyer trust and help increase conversions.
At inriver, we know that there is no one size that fits all. That’s why we offer a range of solutions to fit your needs. For those organizations who want to enhance their targeted product-information-related assets, we’ve got purpose-built multi-media capabilities in our PIM. We’ve included the most critical functionality in our Media Suite, which is accessible directly from your inriver dashboard. This increases efficiency for the PIM user and eliminates much of the back and forth with design teams for cropping, editing, and other time-consuming tasks. It’s always good to improve efficiency, right? And what’s not to like about saving money by reducing the reliance on expensive design resources to do light editing.