sections in the article
Are you striving to achieve the same personalized experience when selling online as you provide in your brick-and-mortar stores?
Whether you are a B2C or a B2B company, being able to guide your buyers and provide customized solutions that match different needs, similar to those in-store experiences, has become an important factor that drives success in digital commerce. When selling online, your product information is what guides your buyers. You need to make sure that your products are not only easy to find on the digital shelves of your resellers but also well represented.
David Copeland, Sr Product Manager at inriver, and Joakim Gavelin, co-founder of Detail Online, bring digital shelf analytics and PIM together. On November 4th, 2021, they talked about the value of product information management (PIM) combined with actionable insights into digital shelf analytics (DSA), all into one platform.
See the complete webinar here 🔽