5. PIM, MDM and Marketing at Össur

July 10, 2018

In this episode we talk about different aspects of product information with Elsa Kristín Guðbergsdóttir, Director of Master Data Management and Marta Tripp, Branding and Communication Project Manager Global at Össur.

How does ERP, MDM, PIM and Marketing channels relate to each other? Why is a PIM project an ongoing process?

Further Readings

Core Applications

Media Management

Do you have a question or would like to recommend a featured guest or topic on the PIMtalk podcast, please leave a comment below.

MDM = Master Data Management 

PIM = Product Information Management