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Watch the webinar with inriver’s Johan Boström, co-founder and CPO and guest speaker Joe Cicman, senior analyst at Forrester explore data from Forrester’s most recent research and inriver’s Manufacturing B2B Study. Learn the new baselines for driving revenue in manufacturing and best practices to help meet buyer needs as digital commerce reigns supreme.
This webinar discusses findings from the inriver B2B research report, Driving digital commerce in manufacturing.
- What are the top challenges B2B marketing teams face when selling online?
- How have buyer demands changed the role of product information?
- Who owns the buyer experience in B2B? How should teams align to support that?
- Where should marketing teams focus their efforts to drive online revenue?
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