36. PIMtalk live! How B2B manufacturers are preparing and thinking like B2C marketers Thomas Sjöberg July 08, 2021 13:15 Updated sections in the article October 1, 2019 This episode was recorded live at PIMpoint Americas in Chicago on the 18th of September 2019. On stage is Karen Klein, Senior IT Project Manager at New Balance, Dan O’Connor, Head of Product Data Practice at Aware and Mark White, Co-founder at content26. Related articles 15. Why Product Videos are so Effective 2. Five Tips for a Successful PIM Project 46. Open source vs. SaaS and best-of-breed vs Swiss army knife Planner 42. FINFO - Speeding time to market and content effectiveness Comments 0 comments Please sign in to leave a comment.