August 2025 Product Release: A New Approach to Product Releases

Inriver is moving towards a new monthly cadence for releasing significant product enhancements. Our aim is to help you clearly see what’s new and how it benefits your business, as part of our commitment to being a truly customer-centric organization.

Each month, you’ll receive a short email linking to a Community article like this one, with clear guidance on new features and any permissions or training PIM users might need to get started.

While we’ll still deliver smaller tweaks and bug fixes weekly, these monthly updates will highlight the most impactful changes.

In this first edition, we’re sharing some steps we’ve taken to further streamline Content Onboarding and enhance the Brand Store user experience.

Streamlining Your Content Onboarding Process

Content Onboarding launched in July, offering a smarter, more efficient way to get high-quality product data into Inriver at scale. This month, we’ve further streamlined the end to end user experience from file upload to validation, eliminating repetitive tasks and helping you get data into your PIM even faster.   

You can now select one of your saved mappings at the same time as you’re uploading a new file of data. This means you don’t have to wait for Content Onboarding to suggest a mapping for you.

If you’re a user of Inriver’s excel import solution - the predecessor to Content Onboarding – your mappings from that solution are now automatically available in Content Onboarding too. So you don’t need to recreate them.

In the screenshot below, you’ll see the new mapping-selector tool on the upload step. The ported mappings are labelled as “(legacy)” for clarity.

Further timesaving occurs after you’ve uploaded your data file. If you’ve already selected a mapping and Content Onboarding doesn’t detect any validation errors, it will take you straight to the final step in the onboarding wizard. Don’t worry, if you’d like to do a visual check for your own peace of mind, you can always step back through the wizard to review the mapping and validation before you trigger the data onboarding.

We’ve updated the Community Knowledge Base for Content Onboarding with all these new features.

Enhancing The Brand Store User Experience

In July, we released a new version of Brand Store designed to make sharing product information even more efficient, customizable, and scalable. This month, we’re adding a range of new features to this version that will improve the UX for both end users of your digital storefronts and the PIM Admins who manage them.

• Open store for login-free storefront access. It’s now possible to make a Brand Store publicly available to anyone who has the relevant link, without the need to register or login. This reduces friction for end-users and account management effort for PIM admins. Several of our customers have requested this functionality to help them efficiently reach large networks of resellers, distributors and wholesalers. We greatly appreciate your feedback and engagement with helping us build a product roadmap that’s focused on your needs. The open store functionality is enabled per storefront, if required, via a toggle switch in the Brand Store administration interface. Although storefronts are not indexed by search engines, this feature should only be activated for storefronts where all the product data can be publicly shared.  Open store functionality is available as an add-on to Brand Store. If you’d like to use it, please contact your Account Manager or Customer Success Manager to discuss licensing and activation in your environment. Learn more about moving from Content Store to the new version of Brand Store, including how to activate open stores.
• Enhanced media and data handling for end users. To improve the user experience for anyone accessing your storefronts, we’ve added the ability to preview and download a wide range of media resources from any Brand Store product details page. Supported formats assets including many formats of images, HTML, CSV, PDF, audio, video and text files. We’ve also added support for viewing and downloading detailed specifications on these pages, as well as upgrading the filtering and downloading search results.  Learn more in our Community release notes. These features are available now to all customers who have licensed and implemented the new Brand Store.

That’s it for the August product release. We’ll have more major feature releases for you in September.

In the meantime, you can find details of smaller feature releases and bug fixes in our weekly technical release notes.