Even more ways to simplify product enrichment: Expression Engine now supports segments grade

We’re delighted by the enthusiastic response we’ve received from inriver customers and partners since the launch of Expression Engine at the end of 2024. Now we’re happy to announce a further enhancement to this functionality: support for content segmentation.  

What is Expression Engine Again?  

If you haven’t delved into the world of Expression Engine yet, here’s what you’re missing: a fast, simple, and efficient new way to dynamically manipulate and create product data within the PIM. Instead of creating custom tools and code to transform your data, you can now use the spreadsheet-like configuration tools in the inriver Portal. Simply define the rules you want to apply and start seeing the transformations happen in minutes.  

More than four million expressions have already been created by our customers and partners in the first two months since Expression Engine launched!  

So, what’s new in Expression Engine?

Many inriver customers use segments to group their PIM entities. One popular reason to do this is so that different user groups can be given access to specific segments based on their role. For example, an electronics company might have separate teams to manage their home entertainment products and their kitchen appliance products.  

With our recent update, Expression Engine can now automatically assign a segment to a product based on pre-existing data, rather than you needing to do that assignment manually or via a custom extension. In our example electronics company, an expression could be written to assign products to the “Kitchen Appliance” segment if they have any of the following in the “product type” field: oven, microwave, coffee machine, food mixer, dishwasher, fridge, freezer, etc.

It’s another way to speed product data through your onboarding and enrichment process for faster time to market.  

And for content that’s already been segmented, Expression Engine can access both the segment ID and the segment name. That means you can use this information to drive further automated decision making. Perhaps you want inriver to assign values to certain fields, but have the value be dependent on the segment. Now Expression Engine can automate that process for you, once again eliminating the need for manual intervention or a custom extension.  

Want to Know More?

If you haven’t started using Expression Engine yet to automatically calculate product information without custom code, now is the time to try it!  

You can learn all about this new functionality and how to enable it in your PIM environment in our Community article and Expression Engine FAQs. You can also read a complete list of the functions Expression Engine, with examples, in our regularly updated Community article.