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Users of inriver Brand Store can now fully customize the storefront invitation emails that they send out to partners, channels and retail outlets. This new feature enhances your ability to provide a fully branded experience throughout the user journey.
How are emails used within Brand Store?
Emails within Brand Store are used to invite authorized users, such as distributors or retail partners, to access a secure, branded digital storefront. From the inriver PIM, Brand Store users can create and manage these self-service storefronts, ensuring that only approved product data, media assets, and specific fields are shared. Once a storefront is set up, an email invitation is sent to external users, allowing them to easily access and browse the product information tailored to their needs. This ensures controlled and efficient sharing of product data across the network.
What has changed in the way emails can be configured?
Storefronts have always been customizable to showcase your brand. Now we've taken it a step further. Previously, the emails sent when sharing a storefront used a standard template that included the inriver logo. Having listened to your feedback, our latest update enables you to create fully branded emails to match your storefronts, offering a seamless, on-brand experience from start to finish.
With the latest update, Inriver PIM users can now fully customize the email invitations sent from Brand Store. Using a simple HTML editor within the interface, you can easily add your own branding and text, adjusting everything from layout and images to logos, fonts, colors, and button styles. Plus, any changes you make can be previewed instantly in the side-by-side preview window, so you can see exactly how your email will look before sending it out.
This image provides an example of the new feature in action:
How does it work?
This functionality is only available to existing users of Brand Store.
- From within the Brand Store interface, click on the “HTML” icon to the right of the interface.
- Click “Create” to create a new template.
- Select “email template” from the “template type” drop down. The HTML code for the default email is displayed in the editor to provide you with a starting point.
- Switch between the “HTML editor” and “test data” tabs to see the parameters that can be inserted into the email. These include the name of the Brand Store creator and the name of the Brand Store being shared.
Once you have finalized and saved your email template, you can set it as the default email template to be used when sharing one or more Brand Store storefronts. To do this:
- Open the relevant Brand Store within the inriver interface.
- Click on Step 4 (Access) in the navigation across the top of the screen.
- Expand the “optional settings” menu and select your email template from the new drop-down menu called “email option.”
- Save your changes.
Please note that email templates can only be added to Brand Stores that are not currently live. If you want to update an existing Brand Store, you'll need to unpublish it first, add the new email template, and then remember to republish it once your changes are saved!!
Want to know more about Brand Store?
Visit the Brand Store section of Community for more information.
Please note, this new feature is supported in Brand Store only. If you would like to discuss the options for upgrading from Content Store to Brand Store, please contact your account manager.
Further Reading
How to modify Brand Store email notifications using email templates
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